Post by IMCD Group

Sometimes innovation starts with a simple question: 𝘸𝘩𝘢𝘵 𝘪𝘧? At an IMCD Home Care seminar in Malaysia, a customer spotted an opportunity beyond their core business. What followed was a collaboration across teams, expertise and IMCD Business Groups, turning an idea into a market-ready solution designed for real life use. By bringing together 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁, 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗸𝗻𝗼𝘄-𝗵𝗼𝘄 𝗮𝗻𝗱 𝗰𝗹𝗼𝘀𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, IMCD helped open the door to a completely new product category for the customer. "The turning point was when the customer saw that we could pull in the right experts, move quickly and stay very close to their needs" stated Kevin Gan, Senior Sales Manager, Lubricants & Energy. This case is an example of what’s possible when the right people connect with each other. At IMCD, we connect manufacturers and customers to turn collaboration into solutions that work in the real world. 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗶𝗱𝗲𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗻𝗲𝘄 𝗴𝗿𝗼𝘄𝘁𝗵 𝗽𝗮𝘁𝗵𝘀? https://lnkd.in/e3Zr_kkv #IMCD #CreatingAWorldOfOpportunity #InTheSpotlight #HelmetSpray