Post by Institute for Marketing and Customer Insight | IMC-HSG

Together with Brack.Alltron, we experienced the “future of brand management” In the MiMM - Master in Marketing Management course taught by Prof. Dr. Sven Reinecke and Publicis Groupe Switzerland CEO Alexander Haldemann, MiMM students were given the opportunity to develop a brand strategy and implement it creatively: this year for Brack.Alltron on behalf of Roman Reichelt. They were supported by the lecturers and coached by agency staff. At the headquarters of Publicis Groupe Switzerland in Zürich, they pitched their solutions and impressed across the board: not only in terms of content and concept, but also with creative suggestions. Congratulations not only to the winners, but to all students!   Thank you to all our partners from the industry – it is only through formats like this that it is possible to implement application-oriented teaching: “From insight to impact!” Laurids Förster Fabian Büchler Stephanie von Allmen Pietro Beritelli Torsten Tomczak Reto Hofstetter Prof. Dr. Johanna Gollnhofer Marcus Schögel Lorena Castiello Universität St.Gallen (HSG) #marketing #markenführung #branding