Post by Institute for Marketing and Customer Insight | IMC-HSG

Many marketers are extremely busy. • Busy with campaigns. • Busy with channels. • Busy with agencies. • Busy with tools, dashboards, and content calendars. But being busy does not automatically mean being effective. Without a clear strategy, more marketing activity often creates more complexity: scattered initiatives, unclear priorities, inconsistent messages, and teams that work hard without knowing whether their efforts are really paying off. What is often missing is not another campaign. It is a marketing plan. A marketing plan creates the logic behind the activity: • Who are we trying to reach? • What are we trying to achieve? • Which initiatives actually matter? • And how do we turn strategy into action? That is exactly what we work on in the Marketing Bootcamp at the Institute for Marketing and Customer Insight. Because good marketing is not about doing more. It is about doing the right things with a clear overarching logic. 👉 Link to the programme in the comment section. Prof. Dr. Johanna Gollnhofer, Sven Reinecke, Reto Hofstetter, Lea Bauchrowitz, Janina Kauz