Post by Institute for Marketing and Customer Insight | IMC-HSG

Can researchers evaluate the managerial value of academic work? At this year’s ISMS Marketing Science Conference, Malte Bleeker presented his joint research with Sven Reinecke, Johannes Hattula, and David Reibstein on exactly this question. Drawing on a dataset of reviews, we empirically underline researchers’ difficulties in evaluating managerial relevance, as well as the value of regular target-group feedback and first-hand industry exposure. The ISMS Conference was hosted and brilliantly organised by Nova School of Business and Economics in beautiful Lisbon, Portugal. #ISMS2026 #MarketingScience #ResearchRelevance Pedro Gardete Walter Herzog Universität St.Gallen (HSG)