Post by Institute for Marketing and Customer Insight | IMC-HSG

How can task-oriented marketing management help move marketing beyond isolated activities? Over the past two days, we had the pleasure of hosting our Executive Education program “Task-Oriented Marketing Management” at Hotel Walhalla in St. Gallen. Led by Prof. Dr. Sven Reinecke, this course, as part of the “Best Practice in Marketing” programme, focused on how companies can explore and exploit customer and product potential, define their core marketing priorities, and translate them into measurable impact through a task-oriented marketing cockpit. The academic input was complemented by valuable practical insights from different industries: Laura Braun, PhD shared perspectives from Swiss International Air Lines on creating a consistent customer experience and strengthening core customer care. Dr. Niklas Barwitz gave insights into Hilti Group’s Nuron platform as an example of innovation and digital transformation as a strategic shift. Lena Cina, brand manager at Wander AG illustrated how Ovomaltine continues to develop a strong brand with tradition, relevance, and innovation. A big thank you to all participants for the inspiring discussions, thoughtful contributions, and valuable exchange throughout the program. We are looking forward to seeing some of you again in one of our upcoming Best Practice in Marketing focus groups. Sven Reinecke, Marilyn Christen, Prof. Dr. Johanna Gollnhofer, Reto Hofstetter, Dirk Zupancic, "Prof.Z.", Torsten Tomczak Stefan Beeck, Barbara Hans, Toni Holenstein, Hermann Bach, Martin Baumüller, Aydin Sahin, Olivier Sogno, Andreas Jess, Lars Hanf, Matthieu Tranquart, Kyle F., Pascal Jenni