Post by Illana Raia
Founder & CEO of Être | Author of bestseller The Epic Mentor Guide and award-winning Être: Girls, Who Do You Want To Be? | Forbes Next 1000 List | Inc. Female Founders 500 | Fast Company World Changing Ideas 2X
One night before the New York Knicks won the championship and the city erupted with joy, a full rainbow appeared over the city skyline and heads everywhere craned up. Gaping as we came out of the subway, nudging each other on the street and sharing images across social media, the rainbow, we felt, was a sign. A start. A silent streak across the sky that signaled a wave of communal happiness that grew well past the city limits, carrying an energy we are still feeling today. The group of artists who created the image displayed here saw it coming, and through their combined talents gave us a way to capture this feeling and preserve it as a touchstone. Could there be a better way to celebrate? Commissioned and published by These Fine Walls under the creative direction of founder Lisa Eryn, the piece - aptly titled "Collective Effervescence" - melds Dan Martlan's original photograph of the June 12th rainbow with artwork by Danielle Becker of Lefty's Right Mind. Those of you who have witnessed my obsession with Danielle's earlier collaboration with Veronica Beard understand why I was hooked from the start - the image perfectly captures a rare moment when, in the studio's own words, "a city rallied behind its team, a team believed in one another, and together they created something larger than themselves." Keep reading to learn more about how the artwork came to life and why Gen Z is obsessed with the collective effervescence that the New York Knicks, the FIFA World Cup and Wimbledon are providing right now... #joy #NBA #knicks #worldcup #wimbledon #GenZ #etregirls