Post by IKEA

What if saving water felt like an upgrade instead of a compromise? 🚰 Over the past three years, we have participated in a pioneering pilot with the 50L Home Coalition in Los Angeles, successfully helping households reduce indoor water use. Through well-designed products, efficient fixtures, and solutions adapted to everyday routines, participating homes reached an average of 79 litres per person per day, almost half the typical Los Angeles city average. But this pilot also reinforces something bigger for us at IKEA. Water matters — for people, for nature, and for our business. Across our entire value chain, from raw materials to how our products are used at home, we work to improve water security, protect ecosystems, and support communities. This includes: 💧 Reducing freshwater use across raw materials, production and stores 💧 Developing affordable, water efficient products that make it easy to save water at home 💧 Improving water quality by ensuring responsible wastewater treatment in our supply chain 💧 Partnering with others, such as the 50L Home Coalition, to scale solutions in water-stressed regions 💧 Taking action in priority river basins, aiming to secure access to clean water for communities and restore local ecosystems What we see time and again is that efficiency lasts when it is paired with delight. When solutions are intuitive, enjoyable, and fit everyday life, saving water becomes a second nature. What’s next? While the Los Angeles pilot has ended, we are building on these learnings in future pilots and projects. Our ambition is clear: 👉 Make 50 litre living a realistic standard, especially in homes in water stressed areas. 👉 Continue developing products — like efficient showers, taps, and innovations such as the ÅBÄCKEN nozzle — that help people reduce their water use without compromising experience. 👉 Keep strengthening our efforts to improve water quality and water access together with communities and partners around the world. Read more in the first comment ⬇️