Post by iHerb

At iHerb, we're proud to recognize and promote exceptional talent from within—and we're excited to celebrate an important leadership milestone. Please join us in congratulating Peter Smith on his promotion to General Manager, Asia-Pacific (APAC). Since joining iHerb in 2025, Peter has consistently demonstrated the strategic leadership, operational excellence, and customer focus that make him the ideal person to lead this dynamic region. With more than 20 years of leadership experience across Asia Pacific, Peter brings a unique global perspective to the role. Fluent in Japanese, Korean, and English, he has built a career leading high-performing, cross-cultural teams and driving growth across diverse markets. Based in Seoul, home to iHerb's APAC operations headquarters, Peter will lead our continued growth across one of the world's most dynamic regions. Peter's promotion reflects his outstanding contributions while underscoring iHerb's commitment to developing talent and creating meaningful opportunities for career growth as we continue expanding our global business. This appointment also completes iHerb's regional leadership structure, joining our recently appointed General Managers for Europe and Middle East & Africa. Together, these regional leaders will help accelerate growth, strengthen collaboration across markets, and advance iHerb's mission to make health and wellness accessible to customers around the world. Congratulations, Peter! We're excited to see all that you'll accomplish in this new role. Read the full announcement: https://lnkd.in/gK4vqxTa