Post by iHeartMedia

Trust is audio's core currency. In new research conducted by Omnicom Media Intelligence and iHeartMedia, "Turning Volume into Value: What New Audio Innovations Mean for Advertisers," we're sharing how credible voices, personalized creative, and interactive audio formats support marketing objectives across the funnel. In the study, longer host-read executions generated 2X the recall of 30 second host-read ads and were associated with faster purchase timelines among listeners already inclined to buy. 👀 That's just one example of how format and delivery drive measurable lifts in trust, recall, and intent. Explore the full research 👉 https://lnkd.in/gqUCUsYb