Post by iHeartMedia

Name: New research with Omnicom Media Intelligence confirms what many brands are feeling but haven’t been
Uploaded: 2026-04-29T14:30:05.608Z
Channel: iHeartMedia
Description: New research with Omnicom Media Intelligence confirms what many brands are feeling but haven’t been able to quantify. Audio now accounts for one‑third of daily media consumption, showing up in the m

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New research with Omnicom Media Intelligence confirms what many brands are feeling but haven’t been able to quantify. Audio now accounts for one‑third of daily media consumption, showing up in the moments screens don’t. And when messages are delivered by trusted human voices, audio moves from background to performance driver. 📈 Hear Alexandra Kiernan (Vorreuter) unpack what the data means for modern advertisers and read more about the new research 👉 https://lnkd.in/gqUCUsYb

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