Post by iGamingBusiness

🤝 Inside Kaizen Gaming's sponsorship strategy In an interview with iGB, Kaizen Gaming CCO Julio I. explains how Betano's partnership with FIFA has evolved over three tournaments, the thinking behind its new Tottenham Hotspur Football Club agreement and why he believes much of the industry still doesn't understand marketing. 💬 "The real value of this relationship isn't just the badge on the broadcast. It's the permission it gives us to engage with football's international community in ways that feel authentic," says Iglesias Hernando. ⚽ Iglesias Hernando also outlines why Kaizen views sponsorships as "a deliberate map of our markets", with partnerships including FIFA, UEFA club competitions, Bayern Munich, Flamengo, River Plate, FC Porto and Tottenham all serving different strategic purposes. 📈 Looking ahead, he explains why Kaizen's "NO FOMO" approach continues to shape its expansion strategy, adding: "No deal in itself is important enough to sacrifice our principles and framework." ⬇️ Full interview by Martin Bjørck linked below in the comments.