Post by IFF

🌿 A new chapter for naturals begins in Grasse 🌿 LMR Naturals by IFF has inaugurated Domaine des Naturels LMR, a new experimental field dedicated to exploring new possibilities for natural ingredients in perfumery. 🔬 From seed to scent: a living R&D space where agronomy, extraction and fragrance come together. 🌱 Rooted in Grasse: honoring local heritage, biodiversity and generations of expertise. ✨ Designed for creativity: opening the door to a more distinctive, sustainable naturals and new inspiration for perfumers worldwide. By bringing innovation, stewardship and education into one place, Domaine des Naturels LMR is helping shape the future of naturals, locally rooted, globally connected. #FragranceInnovation #Perfumery #Innovation #SensoryScience #WeAreIFF ✨