Post by IFF

Name: Every great fragrance tells a story, but what if it could last even longer? 🌸✨ IFF is transforming
Uploaded: 2026-06-30T12:05:36.349Z
Channel: IFF
Description: Every great fragrance tells a story, but what if it could last even longer? 🌸✨ IFF is transforming how scent is experienced across home, fabric and personal care applications. 🔬 Introducing SENSOR

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Every great fragrance tells a story, but what if it could last even longer? 🌸✨ IFF is transforming how scent is experienced across home, fabric and personal care applications. 🔬 Introducing SENSORA™, our advanced pro-fragrance technology platform. Powered by both indoor and outdoor light, SENSORA™ enables a controlled, phased release of fragrance, from storage through wear, for a longer-lasting, more sophisticated fragrance experience. SENSORA™ makes its debut with Floral Fusion, its first fragrance enhancer. 🌺 Designed for liquid detergents, Floral Fusion releases refined floral notes on dry fabrics, enriching the scent profile through light-triggered activation. The result? An evolving olfactive profile with sustained release, extending the fragrance experience well beyond first use. #WeAreIFF #FabricCare #innovation #FragranceInnovation

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