Post by IFF Scent

What does it mean to capture a moment that disappears as quickly as it appears?   For Vice President Perfumer Pascal Gaurin, Istanbul Golden Hour began with that fleeting transition, when the light softens, textures blur, and the city is wrapped in a quiet, golden warmth.   Created for Atelier Rebul, a heritage house rooted in a 19th-century pharmacy on Istanbul’s Istiklal Avenue, the fragrance reflects a legacy where science, craft and storytelling come together. It translates this sensation into a luminous oriental-amber composition, with fresh pear and neroli opening the scene, a softer heart of jasmine and roasted coconut, and a warm trail of amber and vanilla that lingers like the last light of day.    Introduced in London, the launch brought the fragrance to life through an immersive encounter with its story, craft and inspiration.    Thank you to all who brought this creation to life: Pascal Gaurin, Ceren Zeytinci, Nuket Filiba, Aslı Bahadır, Zeliha Sener and Feride Tüzün.   #ArtofCreation #Perfumery