Post by IE Business School

What happens when marketing students face real business challenges before graduation? At IE Business School, capstone projects transform learning into action. Students from the Master in Market Research & Consumer Behavior and the Master in Strategic Marketing & Communication worked with brands including Porsche AG, Johnson & Johnson, Mondelēz International and OJX to solve real marketing challenges. From consumer insights and storytelling to brand positioning and innovation, these projects became an opportunity to apply research, creativity and strategic thinking in real business environments. Because marketing is not only learned in classrooms; it's built through experience. Read the full article here: https://lnkd.in/dSdn8rsm