Post by IE Business School

What does it really take for a brand to stay relevant today? Organized by the IEU Marketing Club, this event brought together leading voices from the industry to share insights on brand strategy, market trends and how companies adapt in a constantly evolving digital landscape. The conversation included Arnaud Gouénard from Uber Eats, Soraya C. Hidalgo, former leader at TikTok and General Manager Canva, Álvaro Montiel Rubira from Procter & Gamble and Olga Vilas Sanz from Amazon. A direct exchange between industry and classroom, designed to connect students with real perspectives, real challenges and real career opportunities. Discover our students' takeaways in the carousel.