Post by Industrial Designers Society of America (IDSA)

Name: What does authenticity look like in design? Some of the most important insights aren't the ones use
Uploaded: 2026-06-30T15:08:49.474Z
Channel: Industrial Designers Society of America (IDSA)
Description: What does authenticity look like in design? Some of the most important insights aren't the ones users say out loud. They're found in the frustrations, workarounds, joyous experiences, and moments th

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What does authenticity look like in design? Some of the most important insights aren't the ones users say out loud. They're found in the frustrations, workarounds, joyous experiences, and moments that often go unnoticed. As part of The Authenticity Project, Shreya Shenai reflects on designing beyond the obvious, and why understanding people is just as important as solving problems. Join Shreya at IDC 2026 for "Discovery in the Design Process," where Shreya will share practical approaches to uncovering the problem space, reframing complex challenges, and designing solutions that create meaningful impact. What does authenticity mean to you? #IDC2026 #TheAuthenticityProject #IndustrialDesign #DesignThinking #ProductDesign

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