Post by Industrial Designers Society of America (IDSA)

The conversation is growing. Across keynotes, workshops, panels, and discussions, a set of themes is beginning to emerge around The Authenticity Project: -AI + Humanity -Not Knowing + Intuition -Trust + Perception -Meaning + Optimization -Community + Connection These aren’t tracks. They’re the questions surfacing from designers, educators, researchers, founders, technologists, and creative leaders as we prepare to gather in Pasadena. What should AI be able to see? Can design remain human? What makes people trust something? What does it mean to say, “I don’t know yet”? Explore the growing speaker lineup, discover new sessions, and learn more about the conversations shaping IDC 2026. See you in Pasadena, August 18–21. Learn more and register here: idc.idsa.org/2026idc #IDC2026 #TheAuthenticityProject #IndustrialDesign #DesignLeadership #HumanCenteredDesign