Post by ideamensch

Tony Tran is the Co-Founder and CEO of Lumanu, a platform that makes doing business in the Creator Economy easy, collaborative, and fun. Lumanu’s collab and business tools are used by thousands of professional creators ranging from social influencers and designers to celebrity entrepreneurs like Jessica Alba, Addison Rae, and Snoop Dogg. Tony started Lumanu in 2017 with co-founders Nhan Nguyen and Paul Johnson. Tony holds a Computer Science degree from MIT and was a product manager at Google and a consultant at McKinsey prior to starting Lumanu. Tony's upbringing played a large role in the vision for his business. Where did the idea for Lumanu come from? My family immigrated to South Carolina from Vietnam in 1994, and to this day, both my parents don’t speak English well. I gave my mother an iPad for Mother’s Day in 2016 and she immediately discovered YouTube. She loved watching videos about cooking and travel by creators who spoke Vietnamese. In my day job at the time, I was working at a startup in the marketing space and saw the economic potential of empowering creators as a new class of entrepreneurs. I didn’t know exactly what I wanted to build back then, but I knew I wanted to build for the creator community. It amazed me that creators can make high production media with affordable but powerful hardware, improve their craft with cheap (sometimes free) online classes, and distribute it on channels like YouTube. I knew it was the beginning of a revolution in how content was both created and consumed. #entrepreneur #ceo