Post by Idea Bakery

We’ve been baking ideas and Living Más with Taco Bell North America! 'What does it take to get to effective and creative work? What kind of brief do you need? What makes a great Super Bowl ad? How do you evaluate the creative idea and its executions across touchpoints? How do you build out a brand’s idea architecture? What is the role of insight and why is it important?' These were just some of the questions we have been addressing with Taco Bell and our Master Chef Patricia Dimichele over the past few months, which culminated in several workshops with their amazing team and creative partners from Deutsch LA, Biite, Laundry Service, Spark Foundry, Edelman, and Quality Meats Creative. The proof is in the pudding (or 🌮 filling? 😅 ): “Idea Bakery has transformed the way Taco Bell thinks about communications and creative. Their insights and trainings have impacted our systems and processes, our operating documents, our agency relationships, our creative output and even how we are structured. Aside from their impact, we have truly enjoyed every second we've been able to spend learning from them. “ - Ashley Prollamante, Global Brand Creative Strategy, Taco Bell. #brandbuilding #brandstrategy #brandtraining #creativestrategy #ideabakery