Post by ID5.io

🚦ID5's CEO, Mathieu Roche, joined Rio Longacre and Krish Raja in Cannes to let them know what trends are truly "signals" and which ones are just "noise". This episode may only be 15 minutes (perfect for your commute!), but they covered a lot of ground. From the evolution of digital identity to the implications of the Publicis–LiveRamp acquisition, AI agents, privacy, and the requirements of the next generation of advertising infrastructure. 📺 Watch now → https://lnkd.in/eNXBVgY9