Post by ICONIQ

Our 2026 State of GTM report is live. 150+ B2B software leaders told us how they're actually growing right now. Four things stood out: - Hybrid GTM is the new default — pure PLG or pure enterprise sales is increasingly rare - Monetization is shifting, with usage-based and hybrid pricing models gaining ground on pure seat licenses - Growth is reaccelerating, but with new tradeoffs around efficiency and payback periods - AI is showing up in the comp plan and org design, not just the tech stack 👉 Download the full report: https://bit.ly/3PvXp3g   *For educational purposes for company founders and executives. This is not investment advice or an offer to invest. Refer to Outreach Disclaimer link in profile.