Post by Iconia Group

This year at Watches & Wonders, Iconia Group’s mission was to support Frederique Constant as it entered the main hall with a new 200sqm Maison. The booth’s scenography celebrates the Maison’s watchmaking expertise and its true Manufacture spirit. This year, the brand invites visitors to step into the watchmaker’s gaze — on an XXL scale. Objects, details and movements are magnified to reveal the extraordinary precision and meticulous craftsmanship that lie at the heart of the Manufacture’s workshops. Tools are transformed into monumental sculptures, while visitors themselves become immersed at the scale of a watch component, entering the intimate universe of watchmaking. Suspended above the space, a giant watchmaker’s eyepiece becomes a symbolic gateway. Passing beneath it, visitors step directly into the watchmaker’s gaze, and discover the brand’s iconic Worldtimer collection. The showcases are conceived as a natural extension of the scenographic concept. Each display reads as a curated tableau, where watchmaking tools are composed to elevate the product collections within refined monochromatic palettes. #WatchesAndWonders #FrederiqueConstant #IconiaGroup #StandDesign #RetailDesign #Scenography #SwissDesign #VisualMerchandising