Post by Iconia Group

At Watches & Wonders 2026, Alpina booth celebrates the adventurous spirit of the Startimer collection, where watchmaking heritage meets the bold imagination of arcade culture. In a playful and unexpected collaboration with the iconic arcade universe of Galaga, the brand invites visitors to step into a world where aviation heritage and pixel nostalgia collide. Iconia Group built the entire booth around the language of the square - the pixel, the fundamental element that shaped the legendary characters and spacecraft of the game. Graphic, colorful and instantly recognizable, this visual universe creates a vibrant environment designed to leave a lasting impression. At the heart of the space, an animation table showcases the latest Startimer novelties, set within a sculptural pixel inspired spaceship emerging from the scenography. Two original arcade machines allow visitors to relive the thrill of the legendary game, transforming the stand into a playful cockpit where precision, reflexes and nostalgia meet. Between watchmaking engineering and arcade mythology, the experience becomes an invitation to travel — from the skies of aviation to the pixelated galaxies of the 1980s. #WatchesAndWonders #Alpina #IconiaGroup #StandDesign #RetailDesign #Scenography #SwissDesign #VisualMerchandising