Post by ICI PARIS XL

For 58 years, we have been proudly rooted in Belgium. Born in Ixelles, Brussels, our story started with a simple belief: being close to people matters. Today, that commitment remains stronger than ever. As Belgium’s strongest local player and leading beauty destination, ICI PARIS XL continues to stand alongside every consumer every single day, offering personal advice, local expertise, and solutions tailored to their needs. Because understanding our customers starts with being part of their communities. And right now, we are bringing that belief to life across Brussels: From a giant campaign wall at Avenue Louise metro station to C’est Ici brand tags across every Brussels metro station, the city itself becomes a reminder of what we stand for: being present, local, and close to every customer. C’est Ici where our journey began. C’est Ici where we built lasting relationships. C’est Ici where we continue to grow together with our customers. 58 years later, our local roots remain at the heart of everything we do. C’est Ici. Where ICI PARIS XL is closer to you than ever. #welovetoseeyoushine #ICIPARISXL #ASWatson185

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