Post by ICI PARIS XL

Name: With the ICI PARIS XL Glam Tram, we're bringing our brand beyond the walls of our stores and into th
Uploaded: 2026-07-10T13:55:12.781Z
Channel: ICI PARIS XL
Description: With the ICI PARIS XL Glam Tram, we're bringing our brand beyond the walls of our stores and into the heart of Brussels, the city where ICI PARIS XL was founded. More than a branded tram, this activ

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With the ICI PARIS XL Glam Tram, we're bringing our brand beyond the walls of our stores and into the heart of Brussels, the city where ICI PARIS XL was founded. More than a branded tram, this activation brings our position as the beauty destination to life: inspiring people wherever they are and creating memorable experiences that make beauty feel accessible, personal, and unexpected. Our fully wrapped tram is travelling across Brussels, surprising passengers with fragrance touch-ups, personalised beauty advice, and little moments of self-care along the way. By transforming an everyday commute into an unexpected beauty experience, we're bringing the “C'est ICI” promise to life. As the tram moves through the city, it celebrates our Belgian heritage while reminding people that beauty isn't just a place you visit, it’s an experience! And wherever inspiration, expertise, and premium beauty come together, C'est ICI. By connecting with consumers in their everyday environment, we're continuing to do what has always been at the heart of ICI PARIS XL: making beauty more than a purchase, and creating meaningful moments that truly connect with our customers. ✨ We love to see you shine. #iciparisxl #welovetoseeyoushine #ASWatson185

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