Post by Institute of Behavioral Science and Technology (IBT-HSG)

Name: What happens when marketing theory meets a real market simulation? We asked students in the Market
Uploaded: 2026-07-06T09:04:27.310Z
Channel: Institute of Behavioral Science and Technology (IBT-HSG)
Description: What happens when marketing theory meets a real market simulation? We asked students in the Marketing Analytics & Behavioural Insights course to break it down. The course brings together students f

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What happens when marketing theory meets a real market simulation? We asked students in the Marketing Analytics & Behavioural Insights course to break it down. The course brings together students from different academic backgrounds to test strategies, navigate competition, and see how data shapes real decisions, not just in theory, but in a live simulated market. 📊 👉 If you're looking for a course that goes beyond the lecture hall, consider adding it to your curriculum at the University of St.Gallen. Institute of Behavioral Science and Technology (IBT-HSG) University of St.Gallen MiMM - Master in Marketing Management Master in Computer Science (MCS-HSG) Christian Hildebrand, Kaede Johnson, Maruša Pintar

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