Post by Institute of Behavioral Science and Technology (IBT-HSG)

📈 Algorithmic Pricing and Consumer Price Sensitivity We recently welcomed Prof. Dr. Diego Aparicio from the University of Navarra's IESE Business School to our IBT Research Seminar Series. Diego shared research on how algorithmic pricing is transforming consumer behavior in the age of AI. Drawing on detailed clickstream data from a U.S. online grocery retailer, he showed that when companies repeatedly adjust prices to probe what consumers are willing to pay, those consumers grow more price sensitive as a result. Our post-presentation interview uncovered surprising findings about consumers’ price shift awareness, as well as implications for firms betting on algorithmic pricing. Watch it below to find out more. 🎬 You can find a link to his paper in the comment section. Institute of Behavioral Science and Technology (IBT-HSG) University of St. Gallen - HSG Christian Hildebrand, Emanuel de Bellis, Clemens Stachl, Tobias Ebert, Maruša Pintar, Kaede Johnson, Darshil Shah, Ji Hae (Rachel) Han

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