Post by I-am-Escape

Die Essenz der Fahrfreud. 7 impossible things. 12 hours. One unforgettable day. For BMW – Die Essenz der Fahrfreud, we designed a fully personalised gathering — crafted at the intersection of art, motion, and emotion. Every moment reflected the spirit of driving pleasure: from a helicopter flight over a contemporary art piece in the heart of the Escape forest, to an experiential menu enjoyed in the company of a James Bond car and a tennis legend, to a bespoke mixology journey led by the Mario Hofferer World Champion Team, where each guest took home a flavour made just for them — the essence of the day distilled into a bottle. It was a dreamlike day where seven impossible things became real — all within twelve hours: No. 1 — We found a James Bond car in our living room. As simple as that. No. 2 — World-renowned artist Peter Jellitsch planted a palm tree in the Escape forest. As surreal as that. No. 3 — Tennis legend Dominic Thiem came over for lunch. As spontaneous as that. No. 4 — Christian Clerici guided our guests through the day in a movie-star convoy. As Hollywood as that. No. 5 — The Mario Hofferer World Champion Mixologist Team served the essence of the day — a personalised creation for each guest to take home. As tasteful as that. No. 6 — Star violinist Laura Zimmermann performed a private in-house concert in our working space. As moving as that. No. 7 — An invaluable artwork in the form of a BMW by Frank Stella (1976) was parked in our garage — one of only twenty BMW Art Cars ever created. As unbelievable as that. There’s a quote from the initiator of the BMW Art Cars collection that captures it all: “Death doesn’t get me alive.” “Design does,” adds Bernhard Schluga. Because in motorsport, design, and art — greatness begins where limits end, and passion takes over. Thank you, Alexander Bamberger, Christian Clerici, and BMW Austria, for trusting us with this incredible journey at I-am-Escape. Creative Direction & Design: Bernhard Schluga Director of Videography & Editing: Wouter Oudemans + Lucas Sendlhofer Storytelling & Social Media Director: Mari Lacedra #IAmEscape #BMW #DieEssenzDerFahrfreud #BMWArtCar #FrankStella #BMWAustria #ArtMeetsMotion #DrivingPleasure #EscapeToWhatMatters #ExperientialDesign

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