Post by Håkan Tranvik

NETFLIX JUST ANNOUNCED A LAUNCH OF VERTICAL VIDEO FEED FOR MOBILES. FINALLY. WE SALUTE THEM.  Earlier announced tests indicates it will be vertical swipe feed combined with Gen AI conversational search. These are two very different bets on solving one of streaming's biggest challenges. One asks you to describe what you want. The other puts you in an endless stream and hopes the algorithm figures it out. This is all good. At Swipefinder, we've added a third path: swipe-based discovery that learns from your reactions — not your words, and not your scroll behavior. No doom loop. No blank search box. Just simple gestures that teach the system what you love. And we don't just do this for streaming. The same patented technology powers discovery across news, recipes, travel, fashion, e-commerce and more — because the problem of finding the right content at the right moment isn't unique to Netflix and other streaming services. It's everywhere. Content discovery is the next frontier across every vertical. We've been building for exactly this moment.  https://lnkd.in/dva44-ve #ContentDiscovery #StreamingInnovation #GenerativeAI #NewsDiscovery #Swipefinder #MediaTech #Netflix #Techcrunch