Post by Humanising Brands

Designing for the inner child The more whimsical, child-like, colourful and joyful retail design is nothing new now but it is also not going anywhere. With the increased level of anxiety and uncertainty that people’s brains have been marinated in for the last 2 years, such fun, light and mood-boosting design solutions are exactly what human perception is now attracted to. And as attention continues to be one of the most important currencies for any brand, how are you planning to design for the inner children within your consumers? Is it that simple pop of vibrant colour like Glossier, Inc. did in their recent Miami store? Shout out to Kristy Maynes for the great work. Image from Surface Magazine. Is it the use of ever joy-inducing spring flowers used by kate spade new york in her experiential bus pop up in New York? Is it the hard-to-miss giant pink whimsical character of Les Monsieur Rose by Philippe Katherine at Bon Marche? Is it the must-follow tail of the Louis Vuitton tiger in their new Chinese store? Wonderful work and image by Faye Mcleod Or is it simply the cuddly, safety-inducing, old-fashioned teddy bear as seen in MOSCHINO store? Image from The Impression Share your favourites in comments and if you are working on your next retail design project, come chat to us to explore how to induce more dopamine, serotonin and evoke all the positive impactful emotions in your customers. #emotions #innerchild #emotionaldesign #emotionalengagement #attention #perception #brain #design #retaildesign #retailexperience #behaviouraldesign #behaviouralretail #behaviouralstrategy #humanisingbrands #humanisingdesign #retail #retailpsychology #consumerbehaviour #consumerpsychology #brandpsychology #customerexperience #sensory #multisensory #cx #experiencedesign #psychology #behaviouralscience #designscience