Post by Human8

Name: It might seem counterintuitive at first for Uber to launch the One Less Car initiative. But here's w
Uploaded: 2026-06-15T07:23:36.874Z
Channel: Human8
Description: It might seem counterintuitive at first for Uber to launch the One Less Car initiative. But here's why it made sense. According to the Australian Bureau of Statistics, car registrations in New South W

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It might seem counterintuitive at first for Uber to launch the One Less Car initiative. But here's why it made sense. According to the Australian Bureau of Statistics, car registrations in New South Wales grew from 5.89M in 2021 to 6.3M in 2024. For many Sydneysiders, owning a car is a rite of passage. yet congestion costs the economy $17B+ a year — set to hit $30B by 2030. So we partnered with Uber, Transport for NSW and ARUP to find out in this world‑first behavioural experiment with 500 Sydneysiders who went car‑free for four weeks. Let's hear it from Matthew Jorgenson and Zoe Y. 🏆 This work just won the ESOMAR Asia Pacific Best Paper Award in Tokyo. Stay tuned for the next video 👇 #ESOMAR #BestPaperAward #Uber

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