Post by HUGO BOSS

Q1 marked the first full quarter of execution under our CLAIM 5 TOUCHDOWN strategy amid a challenging macroeconomic and geopolitical environment. Against this backdrop, our performance reaffirms our full-year outlook for 2026. Deliberate brand and channel realignment shaped top-line developments this quarter. Our performance reflected targeted measures to strengthen long-term brand equity and earnings quality as well as continued subdued consumer sentiment in several key markets. At the same time, the successful BOSS Fall/Winter 2026 Fashion Show in Milan and Spring/Summer 2026 collection continued to reinforce consumer engagement. Key developments include:  ◾Group sales declined 6% currency-adjusted to EUR 905 million, reflecting intentional realignment measures   ◾Gross margin improved by 110 basis points to 62.5%, primarily driven by structural sourcing improvements   ◾EBIT amounted to EUR 35 million, resulting in an EBIT margin of 3.9%   ◾Free cash flow notably increases to EUR 33 million before leases, supported by improved working capital and capital expenditure discipline Further details are available in the press release on our group site: on.hugoboss.com/Q1/26

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