Post by H&S Communications

Strength isn’t one story. It’s layered. It’s lived. It’s earned. To launch the Aveeno x Togethxr Strength Issue, Omnicom PR Group tapped StudioHS to do what we do best – shift culture, not just moments. The campaign featured inspirational trailblazers Misty Copeland, Sophia Wilson, Ali Truwit and Cameron Brink. 4 athletes, 4 powerful stories. One undeniable truth: strength shows up differently, but it always shows up. Celebrating International Women’s Month at Lavan Midtown, we created a powerful, immersive experience that honored the full spectrum of women’s strength - performance, recovery, resilience, and the skin that carries it all. We opened with a powerful panel hosted by Emmy award-winning sports broadcaster and TV host MJ Acosta-Ruiz, featuring pioneering ballet dancer, author, and philanthropist Misty Copeland, 2x Paralympic silver medalist Ali Truwit, TOGETHXR Chief Content Officer Kati Fernandez, and Aveeno & Body Care Head of Commercial, Kirsten Hurley – raw, honest, and rooted in collective power. Said best by Misty, “All of our stories collectively coming together… represent our differences, our uniqueness, but also our commonalities and our strength.” This wasn’t just an event. This was a statement. Strength - redefined. Aveeno, TOGETHXR, FleishmanHillard, Omnicom, Damies Creative, Gut Feeling #WomensHistoryMonth, #Aveeno #GetStrongerWithMe