Post by HR TODAY

Congratulations to Matt Salvatore on starting his new role as Chief Marketing & People Officer at Canada Gold. Matt steps into this expanded leadership role with extensive experience spanning marketing, corporate communications, brand strategy, customer experience, and people leadership. At Canada Gold, he previously built the company's marketing, communications, customer experience, and people functions from the ground up, establishing a high-performing cross-functional team while strengthening the brand through strategic partnerships, media visibility, and customer engagement initiatives. Before joining Canada Gold, Matt spent more than four years with Boat Rocker, where he served as Vice President, Corporate Communications & Content Marketing and Vice President, Corporate Communications, leading executive communications, corporate reputation, media relations, and content strategy during a period of significant corporate transformation. Earlier in his career, he held senior leadership roles with NATIONAL Public Relations, Edelman, FleishmanHillard, and Hill & Knowlton, building deep expertise across corporate communications, crisis management, brand development, public affairs, and integrated marketing. In his new role, Matt will lead Canada Gold's enterprise-wide marketing, brand, communications, customer experience, and people strategy while helping drive sustainable growth, strengthen organisational culture, and enhance customer trust across Canada and the Pacific Northwest. Wishing Matt continued success in his new role and every success in leading Canada Gold's next phase of growth. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝘁𝗼𝗿𝘆 𝗛𝗲𝗿𝗲 : https://lnkd.in/giyGZSif 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 HR TODAY : https://lnkd.in/dxKmqXqn #LeadershipAppointment #ChiefMarketingOfficer #ChiefPeopleOfficer #MarketingLeadership #PeopleLeadership #CorporateCommunications #BrandStrategy #CustomerExperience #Leadership #CanadaGold