Post by HPE Growth

Today welcomes the announced merger between EGYM and Playlist (owner of ClassPass and Mindbody), creating one of the world’s largest and most profitable digital fitness and corporate wellness platforms, valued at $7.5 billion, as well as raising $800m from leading investors.     Since leading EGYM’s $45m Series C in 2015, HPE Growth has been the company’s second-largest shareholder and a long-term strategic partner through every phase of its evolution; from a European category pioneer to a scaled global technology platform operating across Europe, North America and Asia.    The merger with Playlist, a global leader in AI-driven fitness technology and corporate wellness, represents the next phase of HPE’s original investment thesis: creating a global category leader built on European innovation, scaled through disciplined growth and strategic consolidation.     Together, EGYM and Playlist generated more than $800 million in 2025 net revenues and bring complementary strengths in hardware, software, corporate wellness, AI and international distribution.     Our well-deserved congratulations to Philipp Roesch-Schlanderer, Patrick Meininger, and the entire EGYM team who contributed to this outcome.    On behalf of the entire HPE team, we look forward to working together with Fritz Lanman and the Playlist team, and our new and old partners:  Vista Equity Partners, Temasek, Affinity Partners, L Catterton, Highland Europe, Mayfair Equity Partners LLP, Meritech Capital.     Special thanks to the HPE team including Manfred Krikke, Amaury De Buyser, Stefan Brugman and Tim van Delden    #growthinvesting #capitalefficient #categoryleader #unicorn #merger

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