Post by HEDNA

Two travelers. Same hotel, same dates, same screen. Different prices. Personalization, or surveillance? That line is getting harder to see, and regulators in three regions are now trying to draw it. So we wrote the brief. 👇 𝗛𝗘𝗗𝗡𝗔 𝗣𝘂𝗹𝘀𝗲, 𝗙𝗶𝗿𝘀𝘁 𝗘𝗱𝗶𝘁𝗶𝗼𝗻: “The Line Between Personalization and Surveillance Pricing.” Dynamic pricing responds to the market. Surveillance pricing responds to the individual. Either can raise or lower the price a guest sees; the distinction is the data used to set it. And that distinction is now the center of regulatory attention across the US, EU, and UK. What’s inside: → The pricing spectrum: dynamic vs. personalized vs. surveillance → The global regulatory map: Americas, Europe & UK → Hotels’ legal position and recent case law → What it means by stakeholder, plus a suggested action plan Strictly educational. Clear enough to forward to your commercial team and act on this week. This one is for our members. If you’re part of the HEDNA community, the full brief is waiting: 🔒Log in to download → https://lnkd.in/eUUE2FV5 Not a member yet? This is exactly the kind of work HEDNA exists for: making sense of what’s changing in distribution, what it means, and what to do about it. Join a community across 35 countries: https://lnkd.in/gqkRG6uX Where do you draw the line between personalization and surveillance? #HotelDistribution #RevenueManagement #HospitalityTech #HEDNAPulse