Post by HEDNA

How is AI *really* influencing hotel discovery, distribution and direct bookings, and how much of what you're reading is hype? Join HEDNA, SiteMinder and Booking.com for a practical, myth-busting discussion that uses current traveler and booking data to cut through the noise. We'll challenge common assumptions and help hoteliers understand what's changing now, what's still overhyped, and where to focus next. Speakers: 🗣️James Bishop — VP, Ecosystem & Strategic Partnerships, SiteMinder 🗣️Betsy Steckler — Regional Director, Partner Services, North America, Booking.com Tuesday, June 30, 2026 11–11:45 a.m. ET Live on Zoom Register now 👉https://lnkd.in/eg4_vAPm #HEDNA #HotelDistribution #AIinTravel #Hospitality #HotelTech #DirectBookings