Post by Hot Pot

While traditional luxury leather brands are fighting declining sales, performance outdoor apparel is experiencing a massive valuation boom in China. But if you look closely at the consumer psychology, it isn't actually a migration toward mountain hiking. Modern professionals are buying technically hardcore, alpine-grade gear designed for sub-zero arctic conditions and then wearing it straight into corporate boardrooms in central Beijing or Shanghai. They aren’t buying the utility; they are buying the posture of being hardcore. It signals status, health, and the financial currency to afford the absolute best tools for a job they have no intention of doing. Listen/watch the full episode of the latest The Hot Pot Table Podcast for more insights into China's middle-class consumers. Fan Tu-Cerny Jonathan Travers-Smith 乔升 lululemon Arc'teryx Equipment Salomon #LuxuryStrategy #ConsumerInsights #TheHotPotTable #Gorpcore #Ourdoor #ChinaMarket

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