Post by Hospitality & Events North Magazine

Sheena Wrigley, Venue Director for The Factory, tells H&E North why event organisers need to take risks to meet the needs of more demanding audiences. People never realised how important live events were in their lives … until they couldn’t have them. That’s the view of one of the North’s leading venue directors, who says that now events are making a comeback there is a real hunger for live events – both corporate and cultural – but audience expectations have changed for good. Read her full thoughts at: https://lnkd.in/d-75yda9 #HENmagazine #eventprofs #eventsindustry #eventmanagement #hospitalityindustry #liveevents #conferences #meetings