Post by Horizon Media

Two panels. One partner. One through line: what happens when creative intelligence is built into the media ecosystem and not bolted on after.     When Horizon launched HorizonOS, the industry's first open operating system designed for client growth, Vidmob was there from the start, named as a founding creative partner. Since then, the partnership has gone deeper. Vidmob's predictive creative scoring is now integrated directly into Blu Platform, embedding creative intelligence into Horizon's buying workflows and improving campaign KPIs.    Next week at the Cannes Lions, that story comes to life on stage. Monday, June 22, on the Brand Innovators Showcase Stage, John Koenigsberg, EVP Head of Product Partnerships at Horizon, joins Alex Collmer, Founder and Executive Chairman at Vidmob and Lionsgate's Danielle Otero to talk performance creative and what it looks like when data-driven intelligence meets entertainment storytelling. *Open to all buy-side attendees: https://lnkd.in/gEV9rDMD Tuesday, June 23, on Meta Beach, John Koenigsberg joins Spectrum's Puru Patnekar and SharkNinja's Dave Kersey to dig into how AI-led creative technology is unlocking growth across the open ecosystem.    This is what an open ecosystem looks like not as a product feature, but as a model. #CannesLions2026 #HorizonMedia #HorizonOS