Post by Hoodzpah

New work! New brand identity for Rooted Farmers, the SaaS supertool for small- to mid-size farms and hubs. The goal was Farmers-Almanac-charming and approachable for a core audience often mistrusting of tech. The SaaS app leans more modern, while the merch and in person activations lean more warm. More on this project to come! Scope: — Strategy & Creative Direction — Logo Identity & Animation — Type, Color, and Visual Language System — Investor Deck — Web Design — Brand Guidelines — Social Media Templates — Merch Design — Explainer Video Full case study: https://lnkd.in/gbYgzGPx Credits: Amy Hood: Creative Direction and Brand Design Jennifer Hood: Creative Direction, Copywriting, and Web Design Jose Sojo: Brand Design, Portfolio Motion, Explainer Video Motion Chris Maher: Logo Animations Michell Havemann: Web Development