Post by Hoodzpah

New Work for KPop Demon Hunters & Netflix! ⁠ We worked with Banna Tesfay and the Netflix Consumer Products team on a suite of pop-maximalism-celestial-y2k assets, from borders to custom type, to graphics. Getting to blast the Oscar & Grammy winning soundtrack while we worked and calling it “research”? The best. It's so cool seeing the assets roll out in places like McDonalds, Target, Mattel, Hasbro and more. Full case study on our site. Scope: — Custom type badges — Honmoon Borders — Graphics ⁠ Credits: ⁠ Creative Direction: Banna Tesfay Lettering & Design: Amy Hood, Jennifer Hood, Jose Sojo, Bea Morgan #consumerproducts #graphicdesign #brandesign #licensing #entertainment #branding