Post by Hongkong Land Limited

WF CENTRAL, Hongkong Land's premium retail centre in Beijing, has unveiled a refreshed brand proposition - “Encounter The Exquisite”, as it celebrates its 8-year anniversary. Anchored in the belief that Experience is central, the new brand aims is brought to life through three strategic pillars: ▪️ Quality: with over 30 brand upgrades in 2025 and a leading concentration of high jewellery and watch maisons. ▪️ Reimagined Urban Living: spanning Michelin dining, wellness, and community-driven cultural programming. ▪️ Cultural Connection: introducing over 20 Chinese designer and cultural brands in a year to tell Chinese stories through a contemporary lens. This brand evolution positions WF CENTRAL beyond retail, redefining Beijing’s commercial and cultural landscape. #WFCENTRAL #HongkongLand #LuxuryLifestyle #PlaceMaking #Experienceiscentral