Post by HOLY

𝗦𝗽𝗼𝗿𝘁𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. Since the start of this season, we’ve been proud partners of 1. FC Köln and during Carnival, we activated that partnership with something truly special. We launched 𝗛𝗢𝗟𝗬 𝗘𝗻𝗲𝗿𝗴𝘆® 𝗞ö𝗹𝗹𝗲 𝗞𝗮𝗺𝗲𝗹𝗹𝗲, a limited raspberry candy flavor inspired by Cologne’s sweets tradition and Carnival culture. 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝘄𝗮𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: go beyond a product drop and build a regional activation that connects football, community, and local culture. For us, this collaboration shows what modern partnerships can look like: shared moments, shared audiences, and shared energy. Proud to build this together with 1. FC Köln — and excited for what’s next this season! Big shoutout to Carsten Hinzer and Lukas Fritz for turning this idea into reality.