Post by HOBBY

NEW from HOBBY ⚽🐄 When you need marching crowds, pitch-perfect pyro, and two existential cows, you call Magnus Renfors, this time for ESPN. 100+ people and 1 day, this one’s got it all: mowed grass, marching crowds, erupting joy, and two philosophical cows watching from the sidelines. Shot in the Netherlands, we lit up a real stadium and packed the pitch with players, fans, referees, pyro, and some of ESPN’s most iconic anchors, plus top Eredivisie footballers. Two cameras ran all day to capture every angle and emotion, turning a quiet field into the stage for full-on football drama. As for the cows? Since fake turf isn’t really their thing, we brought the production to them. Let’s just say... they had notes. From the creative minds at TBWA and thanks to the cast & crew who made it all feel epic. Production Company: HOBBY Director: Magnus Renfors Producer: Yara Hendriks Client: ESPN Head of Creative ESPN: Leonardo Horst Senior Promo Producer ESPN: Mauro Breebaart Senior Marketing Manager ESPN: Sabine Verheul Marketing Manager ESPN: Afnan Jaber Marketing Coordinator NL ESPN: Carien Snoeijs Agency: TBWA\NEBOKO Creative Director: Niels De Kuiper Agency Producer: Noor Hinskens Director of Photography: @Robbie van Brussel 1st AD: @Jur Rohde Gaffer: @Bram van Woudenberg Production Designer: Nathalie Veen Wardrobe: @Suzanne Eldering Editor: Pim van der Pas Colorist: Martin Steinberg VFX Artist: @Afraim Gons Music & Sound Design: MassiveMusic

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