Post by Harry Leider, MD, MBA

One of the most interesting healthcare stories of the last decade is Hims & hers. Tomorrow morning, I’m releasing my conversation with their Chief Medical Officer, Dr. Pat Carroll - a close colleague of mine at Walgreens. Pat’s advice to healthcare founders was refreshingly direct: - Start with a meaningful problem. - Not just an interesting product. - Not just a clever feature. A problem important enough that patients, clinicians, payers, or consumers are willing to change behavior. That is also where The Map™ begins. Before a healthcare company can build the right idea, generate evidence, earn trust, and scale, it has to be anchored in a problem that truly matters. Pat also shares how hims & hers is thinking about its evolution into a broader consumer healthcare solution. Episode drops tomorrow at 8 AM.