Post by HKS, Inc.

Global events like the FIFA World Cup are redefining what cities demand from sports and entertainment venues and what those venues deliver in return. Stadiums are now the engines that power experience districts – vibrant, walkable neighborhoods of cultural, commercial and residential spaces designed to enhance daily life and deliver year-round value. The data is clear: mixed-use developments outperform single-use properties in value growth, a 10-point increase in a property’s Walk Score is associated with an estimated 5-8% increase in commercial value, and the global experience economy – consumer spending on travel, restaurants, concerts and similar events – is predicted to hit $2.1 trillion by 2032. From World Cup Host sites AT&T Stadium and SoFi Stadium to U.S. Bank Stadium and the new Cleveland Browns stadium slated to open in 2029, the HKS Advisory team gathers research and insight to strategically design the entertainment districts surrounding them. Experience districts have evolved past the concept of “build it and they will come.” HKS’ approach is, “find out what they want, and build that.” “An experience district is a holistic ecosystem of human experiences. Our job is to use data to identify experiences that will not just meet a particular population’s needs but will delight them.” - Becky Baron, Principal, HKS Advisory Read the full story here: https://hks.onl/4vBxXsT #WorldCup #MixedUse #ExperienceDistricts #Stadium #Design