Post by Harry Koundakjian, MBA, BSc

Do spelling mistakes impact sales? Yeah kinda. Rightfully so, I was called out alot as a debutant salesperson for spelling mistakes in emails. You might think all the autocorrects and grammar checkers out there would reduce errors But I see errors all the time on LinkedIn. Less frequently in emails. So what does the research say about the impact? Does it even matter? Previous research found that spelling typos reduce the trust in a brand, and raise suspicions about the reliability and credibility of the information provided. A more recent study shows that typographical or keyboard errors have an important negative effect on brand perception and trust toward a website. "On the contrary, spelling errors are not noticed by all respondents, even if they declare having a good spelling level.” So #Founders try to get it right as much as possible by using the tools and and adding one extra check at the end. Don’t sweat a small spelling mistake heer or their. 😉 FounderLed Justin Urquhart Xavier Mougeot, MBA

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