Post by Hjalmar Koedijker

Tonight I'm watching Netherlands vs Morocco. As someone who works in streaming for a living at Cleeng, I can't stop thinking about what a match like this represents commercially. This is the content people pay for without thinking twice. One night, massive demand, zero convincing needed. Yet the real money isn't always where you expect. The World Cup typically sits, at least for us Dutchies, behind free-to-air. The smart revenue is being built one layer down: live events with passionate niche audiences, flexible monetization, the right offer at the right moment. PPV like kijk.nl by Talpa Network, subscriptions like TOD by beIN or through ad tiers. None of them win alone. The platforms getting it right in 2026 and 2027 are the ones mixing all three depending on the content and the moment. Hup Holland! 🇳🇱 What are you watching tonight, and would you pay PPV for it?